Good morning everyone! A conversation I had with my uncle last night made me think a little harder about several other conversations I have had with family/friends over the last couple weeks since the last RIM earnings call. Most people who know me, know that I am a Blackberry addict, so, conversations about Blackberry seem to always happen; however, previous to the last earnings calls, most of those conversations were about the downfall of RIM and how RIM sucked. Since the earnings call; however, I have noticed a shift. A lot of people paid attention to the news stories coming out about RIM after the last earnings call The 3 main points the media was hitting on was 1. Heins has fully taken control 2. BB7 sales will continue to drop and 3. BB10 is the hope of the future. While us blackberry addicts knew all about the concept of BB10 before this event, the general public was in the dark and had no idea about BB10. All of a sudden my friends/family are using the word “BB10” all on their own. They have heard the word in the news that RIM wants BB10 to be their savior. They know what BB10 is now, if only from vague statements from the press and RIM…. and the result? they seem… positively interested and some even excited about what BB10 will bring. Some who have already switched to iPhone are interested in what BB10 will be. They seem genuinely interested in a Blackberry that can compete on all levels with the likes of the iPhone.
It dawned on me that by and large, the conversations I am having about Blackberry are changing because of BB10 news and the Playbook. I for one feel this is a very good sign for several reasons. It shows that people WANT Blackberry to make a comeback. It shows that while people are down on current offerings, they are more than willing to give Blackberry another shot with BB10 as long as it can compete. It also shows me that BB10, without any formal advertising message from RIM, is already gaining a positive momentum through the media/press.
A great many people call the Playbook a failed experiment and I disagree. Anyone I know who has a Playbook or uses a Playbook, love it. They tell their friends/family they love it. They may not love the fact that we are still behind in the app game (although we are catching up week by week), but, they believe the versatility and power of the OS make up for it right now and having games such as Angry Birds on the platform showspeople that Blackberry CAN have the big name apps. Can versus Will is a whole other issue for another day. I do not feel that firesale price of the Playbook has done anything to diminish the reputation of the Playbook. I think the consumer public recognizes that RIM HAD to do this to get it into peoples hands and it was not a reflection that the Playbook was a shitty product.
I am babbling on here, but, the point I am trying to make is, I am getting the sense the consumer public, at least where I am in Ontario, is getting interested in BB10. Even with their struggles of late, if RIM really can educate people that BB10 is for real, they have a serious fighting chance, because I believe people will be interested in a Blackberry product that delivers on all areas.
Its something competition like Windows Phone does NOT enjoy. In my opinion the vast majority of the consumer public has little to no interest in Windows Phone, nor do they want to. Microsoft is doing everything possible to get people to care about the product. The “smoked by” campaign, the super cheap Lumia’s. They are trying EVERYTHING and it does not seem to be tangibly working so far.
If RIM can get people thinking and talking about BB10 over the next couple months leading up to release, they may prevent many many people from going out and buying that new Andriod/iPhone 4S/Windows Phone, because they will wait to see what BB10 delivers. Blackberry World comes at a perfect time to deliver that intro first message about BB10 and I hope RIM executes on letting everyone know the potential of BB10.
Of course, all of this positive momentum will be lost if BB10 does not execute.
Coincidentally, after writing this piece a poll popped up on Mobilesyrup.com that puts BB10 second on a list of smartphones one can be excited about, this is ahead of the next iPhone and only behind the hotly rumored Galaxy S III. This lines up with the feelings and sentiments I have been seeing myself. Blackberry is far far far from a dead brand and is ripe for a comeback. Remember, everyone loves a comeback story…. especially in America.
In Thor I trust
GO RIM GO!
What are your thoughts? Have you noticed any renewed potential optimism in people in the concept/thought/dream of BB10?