On the 26 March 2012, Research In Motion was awarded a Shorty Industry Award for Best Use of Social Media for Customer Service. What makes the Shorty Industry Award special is that they are exclusive to the professional industry community. Unlike the normal Shorty Awards, which are given out based on public voting, the Shorty Industry Awards are reviewed by a prestigious panel of expert and celebrity judges.
This is the second year in a row that RIM has won a Shorty Award for Customer Service, but what makes this year so special is that they expanded the Shorty Awards to honor all of the best short-form content published across social media, beyond just what is being published on Twitter.
This award calls for a celebration and this highlights the global expansion of the social support programs at RIM, and specifically calls attention to the successes of @BlackBerryHelp, @AyudaBlackBerry, @BlackBerryBantu and the global BlackBerry Support Community.
Congratulations to Team BlackBerry and all the employees working hard to help us out everyday!
Via: Inside BlackBerry