I have been a fan of Magmic and their Bplay product for years now. That is why I found it very interesting to read this interview with John Criswick, Magmic’s CEO, on Mobile-Ent.biz. In it Criswick shares some details about the past, present, and future of Magmic on the BlackBerry Platform. He also shares why he thinks 2012 will be BlackBerrys comeback year and why Magmic is still committed to BlackBerry. One of the things that really shocked me is that the PlayBook now accounts for 50% of Magmic’s sales to BlackBerry users.
Here are some highlights:
- BlackBerry sales account for 45% of sales even though Magmic has iOS, Android, Windows Phone7, J2ME, and BREW games.
- Texas Hold’em king has “whale” users willing to pay $499 for virtual goods and is the top card game in App World
- Bplay used to bring in $500,000 a month before App World was released
- Fremium games is a solid model on BlackBerry
- Finds PlayBook a “great platform” and sales have shot up to where the PlayBook represents 50% of all sales to BlackBerry users.
Last but not least Criswick shares what he thinks the prospects are for RIM in 2012:
I think it will be like a comeback tour for RIM. Technically Playbook is already on a par with iPad and the new devices will be based on its OS. All those problems around Java will go away in BB10. Also, I know RIM is working hard in the background to get QNX into the auto and airline sectors. It doesn’t speak about this much, but it’s already got good penetration there, and this will lead to a lot of very interesting opportunities.
I highly recommend checking out the full interview on Mobile-Ent.biz. Let us know what you think!