RIM has not done a phenomenal job of clarifying their future strategy for BES (BlackBerry Enterprise Server) and the recently released Mobile Fusion. The message has been confused into some thinking that RIM is killing off BES and just simply using ActiveSync like any other smartphone. RIM started correcting this error by stating that Mobile Fusion is “The Next Generation of BES” and now Alan Panezic, VP Enterprise Product Management @ RIM has taken to simplifying it even more on the BlackBerry business blog.
For example, here is his explanation about ActiveSync:
Microsoft ActiveSync: What’s the Deal?
With BlackBerry PlayBook OS 2.0, the BlackBerry® PlayBook™ tablet adds support for Microsoft ActiveSync technology. ActiveSync is a common email/PIM synchronization and transport protocol, which is used by Microsoft® Exchange and other on-premise and cloud mail/messaging providers. Microsoft ActiveSync on the BlackBerry PlayBook tablet is designed to allow consumers to connect to popular mail platforms such as Gmail® or Windows Live™. Individuals and small businesses can also use its transport functions for integration with Microsoft® Exchange, IBM® Lotus® Notes Traveler, and other Microsoft ActiveSync enabled systems.
BlackBerry Mobile Fusion leverages Microsoft ActiveSync as an email and PIM sync protocol while providing enterprises with many of the same advantages that a BlackBerry Enterprise Server does for a BlackBerry smartphone. Namely, a straightforward yet highly secure connectivity model: proven BlackBerry end-to-end 256-bit encryption, and a behind-the-firewall path for applications, the browser, email, and PIM.
Check out his explanation of the following questions at the BlackBerry Business Blog:
- Is RIM getting rid of BlackBerry Enterprise Server?
- What does the inclusion of Microsoft® ActiveSync® protocols mean for security?
- Can iOS and Android devices (both tablets and smartphones) be managed with BlackBerry Mobile Fusion? Will the management be secure?
- How will BlackBerry® 10 devices be managed?