RIM let us know that their first BBM Challenge Council program that ran in October of last year was a big success for them with millions of youngsters tuned in a thousands participating. They announced this week that they will be following it up with a second generation of the BBM Challenge Council this time called the BlackBerry Challenge Council Project. For the second generation RIM has moved from celebrity influencers to two popular comedic actors/producers Streeter Seidell and Amir Blumenfeld (known for MTV’s Pranked and CollegeHumor.com).
According to RIM:
“The two comedic actors will challenge today’s youth to compete in a series of five challenges over three months presented through webisodes. With the help of special celebrity guest cameos, including Greyson Chance and Leighton Meester, each Challenge Council webisode will examine a misconception or myth about BlackBerry smartphones and ask participants to help correct it. The webisodes will also highlight core features of the latest line of BlackBerry smartphones such as their social music capabilities and faster web browsing. Winning entries will be awarded prizes including tickets to exclusive events and all-inclusive trips or experiences with their friends.”
We should be hearing more about the upcoming challenge shortly. Until then you can keep an eye on the old BBM challenge website for updates.