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RIM Promoting BlackBerry 7 With 17 Free Games & Apps (US Only)

BlackBerry 7 upgrade promotion

RIM has added a new angle to their marketing of BlackBerry 7 devices in the United States with 17 free promotional apps in BlackBerry App World specifically for BlackBerry OS 7+ devices. From what we are hearing this promotion is US only for now as a test case to see how well it would work for a possible global launch. RIM really picked some solid apps like BeWeather and Fixmo Tools for their BlackBerry 7 upgrade incentive.

Here are some of the included apps in the promotion that runs until May 31st:

  • Aces Pool
  • Aces Traffic Puzzle Pack
  • BeWeather
  • Fixmo Tools
  • iSpeech Caller ID Reader Pro
  • Endomondo Sports Tracker Pro
  • Screen Muncher

You can find the free apps from your BlackBerry 7 device by searching “Compliments of BlackBerry” in App World. I am sure RIM will have a category setup for it soon.

5 total comments on this postSubmit your comment!
  1. What a great promotion! I am however a little disappointed that they didn’t pick more apps that have BBM integration into them. I see a few but they could have made the integration the star to help make BBM more sticky.

  2. They actually picked some quality apps and games this time around.

  3. I love my Blackberry Bold 9900 and my Playbook, but am mystified why RIM seem determined to annoy their loyal users. To come up with an offer like this that is only available to US customers is darn right rude. Are UK customers not worthy? Do we not deserve to be rewarded for out loyalty?

    Not only that, but RIM insist on – amazingly – charging UK customers about 40% more for apps than in the US. A $0.99 app sells for £1 in the UK, which is a total rip off.

    US users have already left RIM in their droves and if RIM continue as they are they’ll have given good reason for the rest of the world to jump ship too.

  4. Yeah, it does seem odd that they did this for US customers only. If I was in another country I would be a little tiffed too. Too bad I don’t have an OS7 device although I do have BeWeather and Fixmo already.

  5. RIM is trying to restore its presence in the U.S. and grow its business. Why is this so hard to understand?

    Just because you found someone else was getting a deal, you suddenly feel ripped off. Weren’t you happy before?

    If someone offers to pay you $100 to do something and you agreed, and he offers someone else $200 to do the same thing, should you be upset they got more? If someone needs help, they may have to lure the right people to assist by paying them more — whatever it takes.

    Sure I wondered why just the U.S., but when you rationalize from RIM’s perspective you understand their motives. If you respect the company and want to see them succeed, then you will acknowledge that is a wise strategic move.

    And, yes, there is a greater cost of doing business in the U.K. Everything costs more there. It would be interesting to study why that is. Higher taxes?

    Anyway, we’re only talking less than $100 in apps, realistically about $30 per user as most won’t download all the apps.

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