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Nobex Radio BBM Integration Increased Daily Downloads by 50%

Nobex Radio Downloads

RIM’s opening up of BBM with their BBM Social Platform is paying off in spades for developers. The latest example of that comes from the popular streaming radio app Nobex Radio. During a presentation at MWC they said they did not have exact statistics on how much of their growth is attributed to BBM integration and viral distribution. On the other hand since they added BBM integration they saw the average daily number of downloads increase by 52%. That is compared to the usual increase of no more than 10% when they released updated versions in the past.

Now that RIM has added a bit more origin statistics into the BBM SDK allowing developers to see if App downloads are being driven by BBM I am curious to see what can be verifiably attributed to the BBM SDK. Check out Nobex Radio’s MWC slide deck here for all the info.

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  1. Not buying it. Nobex prem was given out free during the same time the intergration came. 50 percent increase is not that big of an increase under these circumstances.

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