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Carrier Billing Accounts for 34% of App World Paid Downloads

App World 

RIM released some more numbers around BlackBerry App World at MWC that get very interesting if you compare them with their previous announcement earlier this week. In a slide deck at MWC Peter Valin, Sr Marketing Manager of BlackBerry App World at RIM, showed a breakdown of global paid downloads by payment type. The slide shows that carrier billing accounts for 34% of paid downloads with PayPal taking 23% and credit cards getting the lion share at 43%.

App World2  App World4 

The interesting part is that carrier billing is only available on 40 carriers in 34 countries. That means carrier billing is taking a third of payments even though BlackBerry App World is available in 164 markets. That may be in part because of RIM making carrier billing the default payment options but still its significant that making purchases easier through the carrier drives sales.

App World5 App World3

Another interesting tidbit was that since the launch of BBM connected apps in July of 2011 just 568 BBM Connected apps have generated over 140 million downloads… In other words developers should get their apps BBM connected!

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