We are already starting to see the fruits of RIM’s recent acquisitions such as ScoreLoop social gaming being added to the PlayBook NDK and The Astonishing Tribe’s UI elements and upcoming Cascades framework. There are two acquisitions that RIM made in 2011 that have me really wondering what RIM is up to. Those acquisitions are JayCut in July of 2011 and NewBay in October of 2011. Both of these companies were players in the cloud based services category and RIM has been dropping hints that we will be seeing more results from those acquisitions in the future. The question is what will it be?
JayCut, which is based in Sweden, runs an online video editor that they licensed to third parties. We know that RIM is bringing more focus to the media capabilities of BlackBerry with the PlayBook and upcoming BB10 but will JayCut bring something as simple as adding video editing capabilities to the PlayBook? This sort of fits hand in hand with RIM’s other media acquisition of NewBay, which hails from Ireland, offers cloud based digital services with a focus on their LifeCache platform. NewBay whitelabeled this system to allow operators and manufacturers to deliver content across multiple devices from their “content cloud.”
The NewBay acquisition could have to do with RIM’s upcoming video store but it seems like there is more brewing than that. Anybody else thinking there must be more to the story for RIM to be reaching out to Sweden and Ireland for talent? I have been hearing some rumors but nothing substantial yet. I thought I would throw the idea out there and see what our readers can dream up!