We know that RIM is making a big push in the US with a new Be Bold campaign and we are seeing more of it every day. Adam @CrackBerry noticed that RIM has posted up two more short ad clips of their Be Bold campaign on their YouTube channel today. These new ones stick with the Be Bold concept but have fun taglines like “I need tools, not toys” and “I am about action, not distraction” that play to RIM’s communication powerhouse strengths.
Check them out below and let us know what you think! Better yet let us know if you see them airing!
And the second one