When RIM’s Community Manager, Carolyn H, posted their “How #TeamBlackBerry Will Be Bold in 2012” Infographic I doubt anybody expected that it would be the media’s latest scapegoat at RIM. RIM’s blog post was clearly made to simply wrap up the resolutions submitted by BlackBerry users before the new year at Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest which RIM sponsored. Quite a few media outlets have blown what is obviously a simple fun community building infographic into a media campaign that will determine RIM’s future. The thing is if you took a second to read the actual resolutions you will see they have very little to do with BlackBerry and more to do with new years resolutions… We are talking about classic running a marathon or seizing the day type of resolutions.
Either way RIM had to clarify to the spin machine the classic words of Aristotle “one swallow does not a summer make”
UPDATE: We’ve noticed The BeBold Team has received a lot of attention over the last couple of days, and wanted to clarify – this infographic is just intended to be a bit of fun. On New Year’s Eve, we asked BlackBerry Twitter followers and their friends to submit their resolutions on how they plan to Be Bold in 2012. More than 35,000 resolutions streamed across Twitter®, Facebook®, and giant billboards in Times Square. As we looked at the resolutions and the data, majority patterns and categories emerged. We decided to organize the data and share it in a fun way, and the result is the infographic. This is not a new ad campaign.
Well glad to hear that is finally settled. Now back to the Chewbacca defense explaining why everything RIM does is a sign that it will fail…