“Mature” & “Adult” Rated Apps Make their Way Into App World

App World Mature and Adult

RIM was pretty vocal about adding ratings to App World and added support for it with their latest App World release. We mentioned back then that we found it interesting that RIM has added both an Adult and a Mature category in App World which would lead us to believe that such apps would soon be approved. Turns out the time is now.

Laura let me know that she spotted both a GetSome Positions Mature rated app and Super Models Calendar 2012 Adult rated app in App World. I am curious how far RIM will go with this since Apple has been downright draconian about it… Let us know if you spot more! We will probably be seeing the more risqué stuff next month since RIM said that they are now just going through the backlog of previously submitted Mature & Adult apps and will do the future ones in February. Here is the update RIM posted about it in case you missed it:

[UPDATE 1/18/2012]
We recently announced the introduction of a content rating and content filtering system to the BlackBerry App World™ storefront. Due to the complexity with introducing this system, we’re approaching the roll out in two phases. In the initial phase, we will be rolling out Mature & Adult rated apps that were submitted to BlackBerry App World prior to the availability of the content rating and content filtering system. All other Mature & Adult applications will be approved (pending review) by early February in our second phase.

We apologize for the delay in approving your Mature & Adult rated applications. Thank you for your dedication and support in creating amazing content for our BlackBerry users.

As a reminder here are App World’s ratings are here. You can also lock out this Adult and Mature content from the new version of App World:

App World Ratings

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