As I said earlier Thorsten Heins has fallen into his new CEO role with relative ease and the old guard media seems to appreciate his frankness. Heins told Reuters on Friday that “his plans for RIM would be significant” and “I will have time with the board in two weeks to present my ideas and changes.” From that same interview Heins admits that RIM has work to do in the US to turn things around and it is something he plans to address. Heins would not tell Reuters when the new BlackBerry 10 phones would come but “implied” that they would be in time for the year end holiday shopping season in Q4.
Another interesting tidbit he mentioned was that only 20% of RIM’s subscriber base in the US is using BlackBerry 7 devices which Heins says are competitive. The rest of RIM’s US consumers have devices which are up to two generations behind. Heins hints that there are carrier agreements and plans ready to get an upgrade program in place for those 80% of customers to get them onto BlackBerry 7.
I am sure many US customers are curious to know what those incentives will be… It has to be big for it to make a huge impact and it also needs to transition well into the BlackBerry 10 phone launch.