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GfK Says RIM is #1 Smartphone Brand in the UK for Second Year

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Research firm GfK has just released their data for 2011 and its looking good for RIM. According to their research RIM “continues to dominate the market, grabbing 26.3% of December sales and averaging 27.7% through 2011” for the second year in a row. They also found that RIM added 8.5 million BlackBerry subscribers in the UK alone in 2011. Some are saying this contradicts data from Kantar Worldpanel ComTech which said that BlackBerry had 22.5 of the UK smartphone sales in November while Android had 49.9% and iOS had 18.5%. This has lead some to suggest that GfK is breaking down each Android manufacturor (Samsung, HTC, etc) into a different brand which makes sense.

Still this is great news for RIM who is being hammered in the press as losing smartphone share hand and fist. Still it points to the fact that BlackBerry 10 cannot come soon enough so hopefully RIM is firing on all pistons to get it out the door!

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  1. If I read this right, there is still a decline (December vs year) in one of their key market, so it’s not great news, especially if the data for December from Kantar Worldpanel ComTech is true (way worse than November):
    “According to the research firm, BlackBerry’s accounted for 16 percent of all smartphones sales during this period. Furthermore, RIM’s smartphone platform was only the third most-popular in the UK, being beaten by Google’s Android, which came first with 43.9 percent of all smartphone sales during these three months and Apple’s iPhone, which came second, accounting for 34 percent.”

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