BlackBerry User Base Slightly Skewed Towards Affluent & Older Crowd in the US?

 ComScore Index RIM

ComScore released an interesting new study that shows the breakdown in ages and household income in the US. They found that compared to the index BlackBerry users were about 12-20% more likely to be between 35 and 64 compared to the median smartphone user. They also found that they were 4% lower than the median in ages 13-17 and 11-17% lower in the 18-34 age space. Not huge variances but actually shows that it is not as skewed as some analysts make it sound.

What is also interesting is that BlackBerry users are 2-9% more likely than than the index to be making over $75,000 in household income and are 10-152% more likely to have at least partial to full employer reimbursement for their wireless bills. Interesting stuff though once again statistics can say whatever you want.

via Comscore via BGR

2 total comments on this postSubmit your comment!
  1. I’m Rich Bitch!!!

  2. Well, with age comes wisdom they say. We’re just smart enough to know what the best mobile devices are.

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