ComScore released an interesting new study that shows the breakdown in ages and household income in the US. They found that compared to the index BlackBerry users were about 12-20% more likely to be between 35 and 64 compared to the median smartphone user. They also found that they were 4% lower than the median in ages 13-17 and 11-17% lower in the 18-34 age space. Not huge variances but actually shows that it is not as skewed as some analysts make it sound.
What is also interesting is that BlackBerry users are 2-9% more likely than than the index to be making over $75,000 in household income and are 10-152% more likely to have at least partial to full employer reimbursement for their wireless bills. Interesting stuff though once again statistics can say whatever you want.
BBA Brian ( View Profile) - Posts: 1227
Posted: January 27, 2012 at 12:01 PM EST
I’m Rich Bitch!!!
Steve ( View Profile) - Posts: 696
Posted: January 29, 2012 at 12:10 AM EST from my BlackBerry PlayBook | OS 1.0.0
Well, with age comes wisdom they say. We’re just smart enough to know what the best mobile devices are.