RIM and Turkcell Launch Mobile Wallet (MasterCard) for BlackBerry Bold 9900

RIM and Turkcell just launched the first commercially available NFC mobile wallet implementation for BlackBerrys. This new implementation is called Turkcell Cep-T Cüzdan and takes advantage of NFC on the BlackBerry Bold 9900. It allows BlackBerry Bold 9900 Turkcell customers to make purchases using ANY MasterCard PayPass™ reader even internationally. This is pretty big news for RIM and I hope it leads to a domino effect from more carriers.

Here is the full press release from RIM:

First commercially available NFC-based mobile payments for BlackBerry smartphones via MasterCard PayPass™

Waterloo, ON and Istanbul, Turkey – Turkcell and Research In Motion (NASDAQ: RIMM; TSX: RIM) today announced the commercial availability of an NFC mobile wallet application, the Turkcell Cep-T Cüzdan, for BlackBerry® Bold™ 9900 smartphone customers in Turkey.
The power of the BlackBerry Bold 9900 combined with the Turkcell Cep-T Cüzdan application enables Turkcell customers to enjoy making payments in a simple, easy, safe and convenient way by simply tapping their NFC-enabled BlackBerry Bold 9900 against a MasterCard PayPass™ reader in shops, retail outlets, cafes and restaurants across Turkey. In addition, Turkcell customers travelling abroad will also be able make payments in the same way .  
Alexandra Zagury, Managing Director, Turkey, RIM said, “We are pleased to partner with Turkcell to launch the first commercially available NFC mobile wallet for BlackBerry smartphone customers in Turkey. RIM is committed to supporting the advancement of NFC technology and today’s launch marks an exciting milestone for the future of mobile commerce.”
Cenk Bayrakdar,  Turkcell Deputy General Manager, Turkcell said, “Turkey is leading the way internationally in mobile financial services, especially NFC. The Turkcell Cep-T Cüzdan application for the BlackBerry Bold 9900 opens up  a new era of shopping, enabling simple, secure and convenient mobile payments at approximately 60000 contactless points of sale across Turkey.  The security features of BlackBerry smartphones make RIM the ideal partner for enabling NFC-based mobile payments.” 
From today, Turkcell’s BlackBerry Bold 9900 customers can apply for the Turkcell Cep-T Cüzdan service  at Turkcell stores. Customers will be provided with a new NFC-enabled SIM and advised on how to download the Turkcell Cep-T Cüzdan application for free. As part of the registration process the customer’s MasterCard  details will be securely registered by Turkcell to enable payments of up to 35 TL per transaction with no pin or signature, using their BlackBerry Bold 9900.  For payments over 35 TL, pin or signature support is also required.
The BlackBerry Bold 9900 and BlackBerry® Curve™ 9360 smartphones are the world’s first SIM-based smartphones to receive MasterCard PayPass handset certification for secure NFC payments: http://press.rim.com/release.jsp?id=5263