Get ready to bend over! January 22nd is when AT&T plans on rolling out new data plans that squeeze customers for more money with small bumps in data caps. AT&T currently charges $15 for 200MB and $25 for 2GB to smartphone users. Starting January 22nd those prices are getting hiked for new customers though current customers are grandfathered in:
- AT&T Data Plus 300MB: $20 for 300MB
- AT&T Data Pro 3GB: $30 for 3GB
- AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering
That means that AT&T Data Plus customers are now paying another $5 a month for another 100MB and Data Pro customers are paying another $5 for 1GB. Overage for the Data Plus 200MB plans is charged at a ridiculous $20 per 200MB while Data Pro 3GB and 5GB plans charge $10 per extra gigabyte of overages.
AT&T has the audacity to say that these new plans “give customers more data and value” and goes on to say that:
“Customers are using more data than ever before,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”
Customers are encouraged to keep their device’s Wi-Fi turned on because data usage over Wi-Fi does not count against a customer’s monthly data plan. As an added value, AT&T smartphone and tablet customers have access at no additional charge to AT&T’s 29,000 Wi-Fi hotspots nationwide – the nation’s largest Wi-Fi network.** Customers can get more information at www.att.com/wifiaccess.
Anybody looking forward to what AT&T has in store for us next? First we paid $30 a month for unlimited or 5GB of data and in less than 2 years they have started charging $30 for 3GB. To think what would have happened if AT&T acquired T-Mobile and they had even more of a monopoly.
I wonder how long it will take Verizon to raise their prices… The new carrier motto seems to be “Less for more!”
We also have some new plans to keep in mind for tablets once RIM releases a 4G PlayBook:
The new tablet plans* include:
- AT&T DataConnect 3GB: $30 for 3GB
- AT&T DataConnect 5GB: $50 for 5GB
Existing smartphone and tablet customers will have the choice of keeping their current plans or choosing one of these new plans, and the current $14.99 for 250MB plan for tablet customers will remain available.