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AT&T’s Raises Prices on New Data Plans on January 22nd


Get ready to bend over! January 22nd is when AT&T plans on rolling out new data plans that squeeze customers for more money with small bumps in data caps. AT&T currently charges $15 for 200MB and $25 for 2GB to smartphone users. Starting January 22nd those prices are getting hiked for new customers though current customers are grandfathered in:

  • AT&T Data Plus 300MB: $20 for 300MB
  • AT&T Data Pro 3GB: $30 for 3GB
  • AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering

That means that AT&T Data Plus customers are now paying another $5 a month for another 100MB and Data Pro customers are paying another $5 for 1GB. Overage for the Data Plus 200MB plans is charged at a ridiculous $20 per 200MB while Data Pro 3GB and 5GB plans charge $10 per extra gigabyte of overages.

AT&T has the audacity to say that these new plans “give customers more data and value” and goes on to say that:

“Customers are using more data than ever before,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”

Customers are encouraged to keep their device’s Wi-Fi turned on because data usage over Wi-Fi does not count against a customer’s monthly data plan. As an added value, AT&T smartphone and tablet customers have access at no additional charge to AT&T’s 29,000 Wi-Fi hotspots nationwide – the nation’s largest Wi-Fi network.** Customers can get more information at

Anybody looking forward to what AT&T has in store for us next? First we paid $30 a month for unlimited or 5GB of data and in less than 2 years they have started charging $30 for 3GB. To think what would have happened if AT&T acquired T-Mobile and they had even more of a monopoly.

I wonder how long it will take Verizon to raise their prices… The new carrier motto seems to be “Less for more!”

We also have some new plans to keep in mind for tablets once RIM releases a 4G PlayBook:

The new tablet plans* include:

  • AT&T DataConnect 3GB: $30 for 3GB
  • AT&T DataConnect 5GB: $50 for 5GB

Existing smartphone and tablet customers will have the choice of keeping their current plans or choosing one of these new plans, and the current $14.99 for 250MB plan for tablet customers will remain available.

7 total comments on this postSubmit your comment!
  1. Umm… $5 for an extra gig on the Pro plan? Sign me up! Beats paying for an extra gig as an overage on a 2GB plan…

  2. I actually was switched over when I bought the Torch 9810. They said they would switch me back but then I had them look up my data usage and it was worth it to not be on the unlimited plan because I never came close to even the 2 gigs.

    I think a lot of people over pay.

  3. Problem is they just keep pinching the mid level tiers (or eliminating them completely). I’m pretty certain the only option now for text messages is $30 for unlimited. $20 for 300mb or $10 for 3gb? Who is going to sign up for the $20 plan? Try no one. So, not only does AT&T make an extra $5-15, they can also count on $30 whether you use it or not.

    Fortunately, I still have my $30 unlimited plan although I fully expect them to “un-grandfather” me eventually, my guess is when family data plans come out. Haha, no way they let me share that with the 3 others on my account (at least without raising prices).

  4. I still have my unlimited. Thank goodness.

  5. I’m glad I’m still grandfathered but I think this definitely sucks. I agree if the T-Mobile deal would have gone through there would be no limit to the rate hikes. I really wish there was another carrier in my area with a decent signal.

  6. This is why I am with Boost Mobile, down to $40 a month for unlimited everthing, talk, text, email, 411, IM’s and turn by turn GPS. Will be making my last $40 a month payment in June & will be down to $35 a month with no data cap or throttling.
    You fools with your contracts, no unlimited & with your data caps & throttling.


    • Several reasons why I’m not Boost Mobile. One, Boost Mobile has 1 BlackBerry available, a curve for $179 (I got the 9900 a phone I actually want and is way better for $199 from AT&T). Lack of BB selection is a problem for me. Second, BB plans start at $60 a month, Android $55, and non Android/BB is $50. I have a family plan with AT&T with 4 lines, even @ 50, your plan is $40 more than what I’m paying. Don’t like that there are no corporate stores either (at least in my area). Its CDMA. And you say you’re down to $40/month, how long did that take? I estimate my share of my plan, BB/unlimited data/unlimited texting to be at $54. If it takes over a year, price difference is negligible. Oh and looking at the coverage map, it looks like if I travel areas of the midwest, I’m completely off the grid. Scarey!

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