Its hard to believe that Dick Clark has been hosting New Year’s Rockin’ Eve for 40 years. I actually managed to catch it live one year in Times Square and it was actually pretty impressive. This year RIM seems to be spending their marketing efforts lavishly and announced on their blog that “We’re gonna start by taking center stage in the USA’s biggest New Year’s Eve party – Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, sponsored by BlackBerry!”
Should be one hell of a show! I am really hoping RIM manages to pull off some good angles for their sponsorship.