You might be missing it if you are only looking in the US but BlackBerry is doing well in other parts of the world. Gokulesh pointed out to us (via BBIN) that RIM’s BlackBerry brand was voted by users as the second most aspirational brand in India matching up with Apple for second place and beating out the Apple iPhone brand. It was only outshined by Samsung which is a much bigger player.
BlackBerry was also in the top 10 most visible brands.
The rankings were taken by The Financial Express’s BrandWagon division and can be found here