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A (simpler) look at the BlackBerrys available in the US

This past weekend the New York Times ran an article on how BlackBerry offers too much choice which results in hurting the brand. The problem however is less with the total number of choices, and more with the confusion around how they are presented. Instead of going to the store and buying a BlackBerry Curve you have to choose between the 9300, 9330, 9350, 9360, and 9370. For those of us that know the (minimal) differences between these models the choice is easy. For everyone else, they shouldn’t even know that the choice exists.

The good news is that within the United States  the situation isn’t actually all that bad, with carriers in the US avoiding the more pointless models (9380, 9790, and 9981). Currently they are only offering a total of 15 models that fall neatly into 4 product lines (Torch, Torch Slider, Bold, and Curve). The below image is designed to show the current offerings in as simple a view as possible.

As a developer, referring to different devices by their model numbers makes things easier, but knowing these details shouldn’t be required in order to buy a phone. Lets reduce the model numbers to the small print, because it doesn’t need to matter.

3 total comments on this postSubmit your comment!
  1. Lol. Somehow, that still doesn’t look very simple to me. I think my next bb would have to be a torch (not slider), but I really just want the new bbx-10-11-whichever-one-hasn’t-come-out-yet.

  2. Of course another annoyance of the brand names vs model numbers is trying to figure out what kind of phone someone actually has. They’ll say “I have a Curve,” and you have no idea if its some clunky 8300 running OS 4.2 (that you wish users would upgrade already), or a brand new model running OS 7, or almost anything in-between.

  3. For the life of me can someone tell me why oh why are OS6 and even some OS5 phones still advertised on the Blackberry site?

    I like what berryreview did and called it a Torch Slider, they could have given the non-slider Torch a totally different name. Purchasing a BB for a non-techie person is way too confusing.

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