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How BlackBerry App World v3.1 Gift Begging & Giving Works

App World Gifting Begging2 

I have to say RIM really managed to confuse me with the new gift begging and giving service they are adding in App World v3.1. RIM still has not added basic gift cards and coupons on App World but they are ambitiously adding a process where users can beg their friends to buy them an app and process the payment through their friends account over BBM. At first I was very interested in how this process works since it would be nice to be able to finally do BerryReview giveaways through App World but it looks like I will have to wait on that. You can see how the gift begging –> giving process works in the slide above along with the requirements and features below:

Apps, Games, Themes and Ringtones can now be purchased for your friends.  Have your BBM friends request content that they’re interested in and you can buy it on their behalf!

  • Requesting enables users to pay for content on the behalf of another user
  • Leverages the BBM 6 Social APIs to send the request between users
  • The app must be requested in order for a friend to buy it
  • Content item must be available for both requester and gift-er in BlackBerry App World
  • Both requester & gift-er can cancel the subscription at any time via My World
  • Requested subscription management is handled by RIM within BlackBerry App World

So you have to ask yourself how much harder it would have been for RIM to simply sell gift cards or offer coupon codes…

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  1. Clicking on the slides makes them show on screen at roughly the same size a a BlackBerry so are very hard to see.

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