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App World Changing Prices To Reflect Exchange Rates – Conversion Chart

Conversion Exchange Rates

Since App World started rolling out in different countries we have had users complaining about the skewed rate conversion. For example, a $0.99 app in the US costs 0.99 £ in the UK which does not figure correctly with exchange rates. This also started screwing with App World developer payments based on what country they are from and where the customer purchases the app from.

RIM is now trying to address this by creating a price tier update. Here is how they describe it:

On Thursday, December 8th, we will be updating the pricing tiers in all 148 markets that we currently support. This price tier update includes updated currency exchange rates and integrates a weighted calculation of purchasing power. These updates will help to position your content items to be more competitive and attractive to customers around the world. The goal of this adjustment is to maximize revenue for you.

The price change is completely automatic and will not impact the availability of your content items to customers. You are not required to take any action. Enclosed is the pricing by country for each tier. Should you like to adjust the price tier for your content items you can freely do so within the BlackBerry App World vendor portal at any time.

Please note that if you make any changes to the pricing of your content items there will be a delay of up to 24 hours until the prices appear. Should you have any question please refer to the BlackBerry App World Vendor Management Guide here.

RIM has been kind enough to also include a new conversion chart for the new pricing tiers. You can check it out for yourself in this Google Spreadsheet we just made public or directly download the excel file here.

4 total comments on this postSubmit your comment!
  1. Are these exchange rates pre-GFC??? Australia has been well over the US dollar for months.

  2. Robert – yep I agree – they don’t appear to have averaged the exchange over a period of time.

    Seems more like a pot luck rate!!!

  3. A welcome change for the UK :). Now bring on the 10p sale à la Android Market :)

  4. Do you know what would’ve been better than this? Get it righr in the 1st try…

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