When I first heard of BBM Music I really liked the idea. The concept of social music appealed to me and I actually was proud of my selections. The problem I have with the service stems from something I mentioned during our interview with BBM Music Senior Project Manager Nick Patsiopoulos. BBM Music needs to offer something competitive with a free tier to better compete with other offerings.
I simply told Nick that for not much more I can subscribe to Pandora, Slacker, or Spotify and listen to all the songs I want from both my BlackBerry and any computer. There is no free tier like there is with comparable services so it is either pony up $4.99/month or no music for you. I am not sure if I think advertising is the solution but RIM needs to figure this one out pronto.
BBM integration can add sticky-ness to a solid app but there needs to be a solid value proposition if they want you to pay for it. What do you think?