RIM just put up an announcement for Devs on their DevBlog that they are rolling out content ratings for all the content in App World. The are rolling out a new version of App World v3.1 on December 15th that will make use of the new ratings and filter out anything above the selected rating level. Developers have from today until Dec 15th to rate their apps or else they get automatically rated. RIM is introducing a new Adult (18+) content level which makes me wonder if Adult content is coming…
Every app will get a default rating of G (General) unless it is in one of the categories below where it will get a Teen default rating:
Also any app or theme with descriptions that contain the terms “BBM™”, “Facebook”, “Twitter”, “chat”, “dating”, “social networking” and “message” will also receive a default rating of T (Teen). Any app that includes “Social networking, community or other User Generated Content” will automatically be given a “Teen” rating.
Check out the details at the DevBlog. Hopefully RIM also has some sort of password parents can set on content controls to lock in the ratings. Here is what they will look like on BlackBerrys: