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RIM Announces BlackBerry Fusion Next Generation Multi Platform Enterprise Solution

BlackBerry Fusion

I have been hearing rumors about RIM’s next generation Enterprise Platform and the Fusion name for awhile now and it is finally official. RIM has announced BlackBerry Mobile Fusion which is their next generation enterprise mobility solution that builds off BES 5.0.3 and their Ubitexx acquisition. It will manage devices running BlackBerry, Google Android, and Apple iOS operating systems and will provide some much needed functionality. This includes BlackBerry PlayBook policies along with multiple devices per user. BlackBerry Fusion will provide:

  • Asset management
  • Configuration management
  • Security and policy definition and management
  • Secure and protect lost or stolen devices (remote lock, wipe)
  • User- and group-based administration
  • Multiple device per user capable
  • Application and software management
  • Connectivity management (Wi-Fi(R), VPN, certificate)
  • Centralized console
  • High scalability

This is a pretty big step for RIM and I am sure they will be covering it tomorrow in their webcast with it promised to be coming in 2012. For now you can check out the announcement below along with more info at

RIM Announces BlackBerry Mobile Fusion-The Next Generation Enterprise Mobility Solution for BlackBerry, Android and iOS Smartphones and Tablets

Simplifies Management of Smartphones and Tablets for Business and Government

WATERLOO, ONTARIO–(Marketwire – Nov. 29, 2011) – Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) today introduced BlackBerry(R) Mobile Fusion – the Company’s next-generation enterprise mobility solution and RIM’s entry into the multi-platform Mobile Device Management (MDM) marketplace. Building on years of leading enterprise mobility management solutions from RIM, BlackBerry Mobile Fusion will simplify the management of smartphones and tablets running BlackBerry(R), Google(R) Android(R) and Apple(R) iOS(R) operating systems.
"We are pleased to introduce BlackBerry Mobile Fusion – RIM’s next generation enterprise mobility solution – to make it easier for our business and government customers to manage the diversity of devices in their operations today," said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion. "BlackBerry Mobile Fusion brings together our industry-leading BlackBerry Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS and Android devices, all managed from one web-based console. It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organizations."
RIM is the leading provider of enterprise mobility solutions with over 90 percent of the Fortune 500 provisioning BlackBerry devices today. The enterprise market for smartphones and tablets continues to grow in both the company-provisioned and employee-owned (Bring Your Own Device or BYOD) categories. BYOD in particular has led to an increase in the diversity of mobile devices in use in the enterprise and new challenges for CIOs and IT departments as they struggle to manage and control wireless access to confidential company information on the corporate network. This has resulted in increased demand for mobile device management solutions.
BlackBerry Mobile Fusion brings together the market-leading BlackBerry(R) Enterprise Server (version 5.0.3) for BlackBerry smartphones; new management capabilities for BlackBerry PlayBook tablets built on BlackBerry Enterprise Server technology; and mobile device management for smartphones and tablets running Android and iOS operating systems.
BlackBerry Mobile Fusion will provide the following mobile device management capabilities for all supported mobile devices(i):

--  Asset management 
--  Configuration management 
--  Security and policy definition and management 
--  Secure and protect lost or stolen devices (remote lock, wipe) 
--  User- and group-based administration 
--  Multiple device per user capable 
--  Application and software management 
--  Connectivity management (Wi-Fi(R), VPN, certificate) 
--  Centralized console 
--  High scalability

BlackBerry smartphones will continue to benefit from the many advantages of the end-to-end BlackBerry solution including the same advanced IT management, security and control available with BlackBerry Enterprise Server 5.0.3, which is part of BlackBerry Mobile Fusion. These advanced features include BlackBerry(R) Balance(TM) technology supporting the use of a single device for both work and personal purposes without compromising the organization’s need to secure, manage and control confidential information; over 500 IT policies; over-the-air app and software installation and management; high availability; and much more. BlackBerry Mobile Fusion will also introduce new self-service functionality for employees to secure lost or stolen BlackBerry smartphones and BlackBerry PlayBook tablets.

BlackBerry Mobile Fusion is currently in early beta testing with select enterprise customers. RIM is now accepting customer nominations for the closed beta program which will start in January, and general availability is expected in late March.

For more information, visit

(i) Device security, manageability and controls will continue to vary according to the inherent capabilities of the individual device operating systems.

13 total comments on this postSubmit your comment!
  1. How will RIM sales be affected with this move? Does this mean RIM will stop making blackberry handsets eventually and just stick to providing Enterprise solution?

    • Highly doubt that more like taking a step to manage multiple platforms

      • Yes but managing multiple platforms owned by different vendors. That will def affect RIM hardware sales.
        One of the reason why I am addicted to a BB device is that this service is not offered on any other device (and bbm etc). If RIM offered this service on android for instance (still not apple), I would definitely give it a try.
        What do you think?

    • I don’t think RIM has plans for world domination. It’s impossible to make the entire world use the same device. Instead, you create a solution that can manage handsets across multiple platforms.

  2. Any mention on a Express flavor of Fusion ? I love my BESX

  3. Where do you read multi-platform BBM anywhere in that report? 🙂 I seriously doubt you’ll ever see that – a PIN is required to BBM through the RIM infrastructure, and i doubt anyone is going to license that any time soon.

  4. No mention of BESX but I think RIM is going with the concept that it is not required with BBX phones since they will support ActiveSync.

  5. saad malik’s comment.

    dreaming of bbm on other platforms 🙂

  6. Not sure this is a good move by RIMM. Part of Blackberry’s appeal are its security features are its security features. If you spread out these features, Blackberry loses some of its appeal.

  7. It’s definitely a positive for corporations. My company (even if it is your device) basically gets locked down with their policies. It’s maddening. So I figured out a way to hacked the email into my phone. So I get my emails and can respond/use calendar, but I can’t look up people to email if it isn’t already in my contact list or emailed prior list. I couldn’t go to check any sports scores cause there could’ve been one word about gambling. Argh! I see why doing it to most, but they should employee IT people who have common sense. They wouldn’t budge at all. So I found a work around.

  8. To hear that RIM is focusing on their core business is great news :). It will make both the users and the IT admins happy and will give Good and Sybase a run for their money.

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