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Design Chief at BlackBerry says 2012 Devices will be…..

“Charming, whimsical and fun.” Those are the words from Todd Wood,  Senior VP of Industrial Design at RIM.  It is really hard to take away exactly what that means, but if it helps with the up hill battle RIM seems to be facing, then so be it.  We have seen great improvements on the classic BlackBerry keyboard on the 99xx series.  With the leaked specs of the QNX ‘London’ lets hope they are in the right direction.

Ronen had mentioned some of Todd’s comments the other day here and the original article is from Pocket Lint

So what do you think a “Charming, whimsical and fun” BlackBerry will look like?

Photo: Endgadget

7 total comments on this postSubmit your comment!
  1. Will they be on time?

  2. We can only hope.
    RIM really needs to showcase these devices to let the public know the changes they are making.

    We have heard Q2 and Q3 for these. I already have some $ put away to be able to buy one with out a contract.

    Lets just see. I would really be impressed if they made a high end ‘superphone’ that has a big screen and a 99xx slide out keypad.

  3. From what I read, The charming, whimsical, and fun was coming from a scandinavian country. So where does London, England come into play????

  4. i agree (scuebydue) i heard that they design concepts are coming from Switzerland and porshe is also involved, not too crazy about the silver part of the london (reminds me too much of a psp) but i also don’t get the name “London”

  5. They couldn’t used “magical” because some company has trademarked the use of the word to describe mobile devices 😉

    But seriously, the use of these words got me even more scared for RIM’s future.
    This sounds like yet another attempt to copy what has been done for the past 2 years instead of innovating.

    On the one hand, I can understand that they want to seduce all the touchscreen lovers, but it will take more than one amazing device to sway them over to the dark brand and in the other hand I still don’t see much effort being made to retain the current users who love their keyboards and the security features that come with their phone.

  6. They got the concept from Malmo, Sweden. Just found that article 🙂

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