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RIM Acquires NewBay Cloud Based White Label Service

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RIM is on a roll with their acquisitions. The latest is the acquisition of NewBay which is a Dublin, Ireland cloud based service provider. They white label their solution LifeCache for cloud based services for storing, sharing, and organizing digital content like photos and video. NewBay has 200 of their own employees and currently has deals with T-Mobile US, Deutsche Telekom, Verizon, & AT&T.


This seems to be RIM’s answer to Apple, Google, and now Amazons cloud offerings for mobile. They even have a slick SyncDrive solution that competes with DropBox and SugarSync. It should be interesting to see how this plays out. Check out more details about NewBay at


4 total comments on this postSubmit your comment!
  1. Apparently, I’m not the only one who believes they’re not dead… Otherwise, why would company’s bother being bought out by RIM?

  2. Not only LifeCache but I’m intrigued by the Smart Address Book and Organizer products. Maybe RIM will throw some NewBay and Gist engineers in a room together to give us an completely overhauled, uber set of PIM apps with cloud and push technology integrated of course ?

  3. Very good news indeed! They can now put all this together to form an all in one Blackberry Store (apps, music, podcasts, tv shows/movies and products – transferable to all Blackberry devices.

  4. I like it!!

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