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RIM Had Highest Retention Rate (69.9%) During July in the UK

Comscore RIM Churn

With all the doom and gloom analysts have been predicting for RIM its always nice to see the numbers adding up to a different story. ComScore just posted up a study they did on retention in the UK during July of this year. They found that RIM BlackBerry users had the highest retention rate of 69.9% when compared to others. That means that almost 70% of BlackBerry users remained loyal to BlackBerry. That is in comparison with Apple’s 65.5% and HTC with 48.1%.

The crazy part about this study is that it was done in a three month average ending in July which means this was before the launch of the latest BlackBerry 7 devices. I sort of want to see the stats for the current 3 month average…

Thanks to everyone that sent this in!

4 total comments on this postSubmit your comment!
  1. The way I read this is that RIM should stop doing so many carrier exclusives in the US, and let the market be more like the UK and Canada.

    But for RIM to lead during THAT three month period is pretty impressive.

  2. In light of the fact that there was no new phones during those 3 months.

    I also agree with Eric that Rim shouldn’t do any carrier exclusive in the U.S. It hurt more then help them. Rim has no carrier exclusive here in Canada. Same phone, different model numbers to identify which frequency it’s supposed to run on with which Carrier.

  3. Those are excellent retention numbers for months during which there were no new BlackBerry models released.

    Interestingly, 18.8% of Samsung owners went the RIM way. Could it be all those people that switched to Android but didn’t like it and came back to a BlackBerry? Humm….

  4. Look how few went to iPhone. BB boys hate the iPhone. Haha!

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