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Rumor: RIM to Rebrand QNX as “BlackBerry X” (BBX) at DevCon?


RIM obviously needs a way to easily differentiate between legacy BlackBerry OS and new QNX based BlackBerry devices especially with QNX phones starting to confuse things. The latest rumor to hit the mill comes from Kevin over @CrackBerry with a new name for RIM’s QNX based BlackBerry OS. It has been pretty painful to hear RIM call the PlayBook OS their “BlackBerry Tablet OS” for the last 6 months though I have always dug the QNX name. We already heard that RIM was planning on merging QNX and the current BlackBerry smartphone OS into a a Highlander “There can only be one” OS. Now it looks like we might have a name for it that may possibly be announced this month at BlackBerry DevCon.

The name is supposedly BlackBerry X or BBX for short. Its sort of simply grabbing the X from QNX and merging it with the BlackBerry brand. I was really hoping they would simply go with BlackBerry QNX or better yet BBNX but that doesn’t look to be in the cards. BBX is a little close to Apples OSX but hey nobody owns the letter X though Apple thinks they own the prefix “i”.

So what do you think of a possible branding of BBX? It sort of rolls off the tongue. Let us know what you think and if you have any other names you have been playing with!

6 total comments on this postSubmit your comment!
  1. what about BBQ? ;D
    BBX is a great name. thank god its not OS 8 🙂

  2. How about BNX, but that might be too close to BMX.

  3. Why? If they werent going for blackpad instead of playbook, why call this bbx?

  4. We all knew that they couldn’t keep calling it the BlackBerry Tablet OS given that it is going on non-tablets.

    Also you should try and read one of RIM’s press releases out loud. The way that they always use long form names such as “BlackBerry App World storefront”, “BlackBerry PlayBook tablet”, and “BlackBerry Tablet OS”. Also they throw in all the ® and ™ symbols so no normal person could actually read it.

    BBX however, rolls right off the tongue.

    • And they’ve got all of that formally described in their “branding guidelines” 🙂 I got a whole document full of those details as part of the resources they sent us DevCon community speakers for preparing our presentation slides.

  5. b .. bex ..

    that’s how I say it out loud …. I like it!!

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