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Navita Sports BBM Integration Shown Off in Latest Commercial

Navita Sports ad 

After a long string of BBM commercials and ads for the last few months RIM has followed up with promotions for BBM connected apps. The latest posted by RIM on their YouTube channel is for Navita Sports promoting its BBM integration. I like the commercial but they seem to be missing a call to action at the end…

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  1. I think a voice over would be better. If you don’t have BBM and know about BBM6 integration you won’t get this commercial.

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