The Rugby World Cup 2011 is currently going on down under and ends on October 23rd. RIM is one of the official sponsors of the event and they are there in full force and even giving away BlackBerry PlayBooks. They have thrown up a dedicated landing page for their Rugby World Cup 2011 activities at www.blackberry.com/rugby. There is also a BlackBerry Smartphone and PlayBook Rugby World Cup app in App World that we mentioned previously.
Last but not least my favorite part is their BlackBerry Australia and New Zealand Face Pain Facebook app that they have going. On the respective Facebook pages you can show your team colors by painting your face though sadly it crashed my browser before I could get a screenshot. Check it out here or all the details on the Inside BlackBerry blog.