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RIM Boils Down their BlackBerry Smartphone Core Values for Us

BlackBerry Ethos 

A friend of mine pointed out something interesting about the slide deck RIM put up during their BlackBerry 7 device launch in the UK and Canada. RIM kindly posted the slide deck on SlideShare and it really boils down RIM’s smartphone core values, strategy, and even ethos into two slides. The first highlights how “BlackBerry Just Works” and I think if you take those 5 examples RIM puts out of how it “Just Works” you clearly see how the BlackBerry 7 portfolio improves on it.

BlackBerry Ethos 2

Secondly they point out the three pillars of BlackBerry which are the Community, Experience, and Choice. The community is what they built on BBM. They further expand this with the experience which is the social and communication powerhouse on the BlackBerry. Third of all is the choice offering multiple form factors acknowledging that one size does not fit all.

I could go on and on about this but I just thought it was very interesting to see Patrick Spence (RIMs Managing Director of Global Sales & Regional Marketing) and Rob Orr (RIM VP of EMEA Product Management) point out these details. I have mentioned it to a few friends at RIM and they agree that the message is one RIM is clarifying and their current efforts will lead to a huge surge of focus on these three pillars and the “BlackBerry Just Works” theme. Let us know what you think.

3 total comments on this postSubmit your comment!
  1. I think it’s a great slide show and ads should be built to expand on that premise. For BB users that has always been the key phrase. It was the phrase us bb fans use last weekend arguing against the one lone iPhone user in our crowd. She got the “it just works” argument but counter with ability to customize on her iPhone… LOL… will not repeat the long argument we had on that comment! 🙂

  2. Have never used any other brand of a smart mobile business device. My bro has an Iphone 4, I have a Storm 2. Mine is old, his is relatively new. No amount of convincing and demos would sway me into leaving my Storm, or BlackBerry. Simply put, Blackberry Just Works! Can I get an “Amen”! 🙂

  3. Amen!! It’s exactly what I say to iPhone users! I don’t need a gazzillion apps I just need a phone that knows what I want right out of the box.

    You will have to get the 9850 when it comes out if you love your Storm! 😀

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