A friend of mine pointed out something interesting about the slide deck RIM put up during their BlackBerry 7 device launch in the UK and Canada. RIM kindly posted the slide deck on SlideShare and it really boils down RIM’s smartphone core values, strategy, and even ethos into two slides. The first highlights how “BlackBerry Just Works” and I think if you take those 5 examples RIM puts out of how it “Just Works” you clearly see how the BlackBerry 7 portfolio improves on it.
Secondly they point out the three pillars of BlackBerry which are the Community, Experience, and Choice. The community is what they built on BBM. They further expand this with the experience which is the social and communication powerhouse on the BlackBerry. Third of all is the choice offering multiple form factors acknowledging that one size does not fit all.
I could go on and on about this but I just thought it was very interesting to see Patrick Spence (RIMs Managing Director of Global Sales & Regional Marketing) and Rob Orr (RIM VP of EMEA Product Management) point out these details. I have mentioned it to a few friends at RIM and they agree that the message is one RIM is clarifying and their current efforts will lead to a huge surge of focus on these three pillars and the “BlackBerry Just Works” theme. Let us know what you think.