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ZAGG "Not So Invisible" invisibleSHIELD Screen Protector

ZAGG Not So invisibleSHIELD ZAGG Not So invisibleSHIELD 2

It has been awhile since I purchased a ZAGG invisibleSHIELD screen cover for my BlackBerry but it is still one of the most popular options available. Tom let us know that he just placed an order for two invisibleSHIELDs for his new BlackBerry Bold 9930 and was shocked to discover that the shield is no longer so invisible. It now has the companies name “ZAGG” stamped on the bottom left part of the screen protector. This branding might not be that bad if they did it over a unusable part of the screen but it clearly covers the screen. That is a real shame since they could have at least taken usability in mind when they performed their branding decisions.

When he first contacted ZAGG they offered to give him a 25% off coupon and compared the branding to the Nike or Apple logo on their devices but Tom pointed out they don’t cover the screen with it. Here is Tom’s response to that:

  1. You market ZAGG’s invisibleSHIELD as "an exceptionally clear and virtually indestructible film" (from your website’s FAQ) and go on to state that "because the protective film is optically clear, it does not distort the images" — it is no longer clear with the "ZAGG®" marking (i.e., "clearly" FALSE ADVERTISING).
  2. In my opinion, this is a significant change to the product — there has been no disclosure to customers of this change.
  3. The customer service supervisor said that the change was made at the beginning of the year — I have bought several ZAGG invisibleSHIELDs since the beginning of this year (check my account), and this is the first with the logo!
  4. The logo could have been easily moved to the right (i.e., over the black screen margin) so that it did not impact the actual use of the device, although it may have been necessary to use an alternate color (e.g., white) for it to be visible.

Tom did escalate this to the ZAGG Office of the President and they have kindly offered to send him replacements without the branding. It is nice to see that ZAGG is doing the right thing for Tom but we still think it is worth mentioning for others who may be considering the purchase of a not so invisible invisibleSHIELD.

Let us know in the comments if you ran into the same issue or have found an alternative. Hopefully ZAGG realizes the error of their ways and stops putting their branding over the screen. Avoiding poor usability should always trump marketing.

9 total comments on this postSubmit your comment!
  1. Funny thing comes to mind… ZAGG routinely sends all customers a pair of 25% off discount codes (one-time use, expire 7 days from receipt) following each purchase directly from The bottom line is that the original offer from the customer service rep was virtually worthless. 😉

  2. I like the Google ads that come up in response to this post (e.g., 😉

  3. Latest response directly from ZAGG: “In response to your first question, yes, you can expect that future invisibleSHIELDs that you order will not have the ZAGG logo positioned in an inappropriate location on your device.”

  4. That logo would piss me off to no end. What was Zagg thinking? Such a huge fail.

  5. Based on Zagg’s decision to put their logo on the screen I have made the decision to NOT purchase their products anymore. I have always purchased their products but really putting your logo on any portion of a screen, you would have to be an idiot.

  6. On the one hand it’s an abhorable decision placement wise. On the other hand…am I the only one who sees the potential in this?

    I think they should allow gift purchases and allow us to add our own message that would cover part of the screen. Scarlett Johannson could then expect to receive a Zagg shield with my phone number on it, some of my friends would get ones saying, “Watch the road, not the BlackBerry,” and there’s a good chance that someone might find one on their touchscreen device that says, “Press here to cancel complete file wipe.”

  7. My name is Nate and I am the PR Manager and Media Contact for ZAGG. I just wanted to pass along an official word from the company about what happened with this particular install. You and Tom are both exactly correct in that we always intend the invisibleSHIELD to be clear on the screen. Having the ZAGG mark on the screen is not the way we want to present our flagship product, and was the result of a design error on our end. Any branding opportunity we utilize is always intended to be on blank spaces.

    Here at ZAGG we have always placed great value on customer feedback, and we genuinely want to thank Tom for bringing this to our attention. We are committed to taking care of our customers when any concerns arise, as happened here. Please know that we are taking steps to correct this design and make sure this does not happen again in the future. Thanks again!

  8. As an update, I received replacement invisibleSHIELDs from ZAGG today with no logo at all. It’s too bad that I can’t see well enough (eyes dilated after optometrist appointment) to install them — oh well, tomorrow evening’s project… 😉

    It is now obvious to me that ZAGG takes customer feedback seriously!

  9. Just got a new InvisibleSHIELD for a white iPod Touch. The Zagg logo is clearly visible on the white body. Looks like I’ll be buying only BodyGuardz from now on.

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