It has been awhile since I purchased a ZAGG invisibleSHIELD screen cover for my BlackBerry but it is still one of the most popular options available. Tom let us know that he just placed an order for two invisibleSHIELDs for his new BlackBerry Bold 9930 and was shocked to discover that the shield is no longer so invisible. It now has the companies name “ZAGG” stamped on the bottom left part of the screen protector. This branding might not be that bad if they did it over a unusable part of the screen but it clearly covers the screen. That is a real shame since they could have at least taken usability in mind when they performed their branding decisions.
When he first contacted ZAGG they offered to give him a 25% off coupon and compared the branding to the Nike or Apple logo on their devices but Tom pointed out they don’t cover the screen with it. Here is Tom’s response to that:
- You market ZAGG’s invisibleSHIELD as "an exceptionally clear and virtually indestructible film" (from your website’s FAQ) and go on to state that "because the protective film is optically clear, it does not distort the images" — it is no longer clear with the "ZAGG®" marking (i.e., "clearly" FALSE ADVERTISING).
- In my opinion, this is a significant change to the product — there has been no disclosure to customers of this change.
- The customer service supervisor said that the change was made at the beginning of the year — I have bought several ZAGG invisibleSHIELDs since the beginning of this year (check my account), and this is the first with the logo!
- The logo could have been easily moved to the right (i.e., over the black screen margin) so that it did not impact the actual use of the device, although it may have been necessary to use an alternate color (e.g., white) for it to be visible.
Tom did escalate this to the ZAGG Office of the President and they have kindly offered to send him replacements without the branding. It is nice to see that ZAGG is doing the right thing for Tom but we still think it is worth mentioning for others who may be considering the purchase of a not so invisible invisibleSHIELD.
Let us know in the comments if you ran into the same issue or have found an alternative. Hopefully ZAGG realizes the error of their ways and stops putting their branding over the screen. Avoiding poor usability should always trump marketing.