RIM did their best to keep this event under wraps, and they did a fine job. A line wrapped from around the back of the exclusive building, to the side waiting are to get inside to see what OS 7 was all about.
The devices that were headlining this show were, Torch 9860 and 9810, as well as the Bold 9900 showing off it’s newest technology of NFC (Near Field Communications). It was quickly apparent that the fan favorites were easily the 9860 and the what seems like flagship 9900 as these demo units were always being handled. The not-so-surprising oddball of the three being the 9810 which is what the 9800 should have first been released as packing a capable processor.
The event wasn’t only packed with RIM’s product managers, and product experts but a few familiar faces were also in attendance. The crew from Degrassi showed up, as well as Blue Jays legend Joe Carter. World famous DJ Deadmau5 was also at the fan event, being shown what his next device should be to replace the white 9780 he is currently using.
All in all, the OS7 fan event in Toronto looked to be a success for all the Blackberry fans, but the next test is seeing if the new line up can attract consumers that have left their Blackberries behind and replaced them with Android and Apple.