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Chalk Pushcast Enterprise Software Renamed to BlackBerry Pushcast

 BlackBerry Pushcast

Way back in early 2009 RIM acquired Chalk Pushcast Software and we were hoping for big things from the acquisition. Sadly nothing showed up in the consumer space but RIM tried pushing it in the enterprise space for mobile learning and communications. It seems like they do have users for the software because they did release a PlayBook version but now they have officially dropped the Chalk name to simply call it BlackBerry Pushcast. They brand the solution as giving enterprises the ability to:

Push interactive content to mobile users wirelessly and help enhance productivity and improve employee efficiency with BlackBerry Pushcast Software.

Priority communications
Securely send executive communications and track to ensure they’re received and understood.

Priority training
Reach people like never before, with the potential for completion rates better than in traditional eLearning.

RIM announced in their forums that BlackBerry Pushcast software is the next iteration of Chalk and you can read more about it below or at

BlackBerry® Pushcast™ Software is the next iteration and rebranded version of Chalk Pushcast Software. BlackBerry Pushcast Software facilitates media-rich training and communications and includes several components and applications that authors can use to create, manage, and send mobile content to computers or BlackBerry smartphones.

BlackBerry Pushcast Player users can view and save content on their BlackBerry smartphones by downloading the content when they are in a wireless coverage area and open the content when they are offline.


BlackBerry Pushcast Player
  • Universal search integration on BlackBerry smartphones running BlackBerry® 6 or later
  • Email notifications for new content on BlackBerry smartphones running BlackBerry® Device Software 4.6 or later
  • On BlackBerry smartphones running BlackBerry 6 or later, a new content indicator will also appear in the notification area on the Home screen
  • Users can zoom in to and out from content on BlackBerry smartphones running BlackBerry 6 or later
  • BlackBerry Pushcast content is stored as a single file on the BlackBerry smartphone
  • The BlackBerry smartphone automatically stops downloading content when a data connection is not available or when a call is received. The BlackBerry smartphone should automatically resume downloading the content when the connection is restored or when the call ends.

BlackBerry Pushcast Console

  • New help documentation that eliminates the need for administrator guides
  • H.264 AAC video can be used as a source format for content
  • Delivery reports now indicate the reasons for pauses in content delivery
  • Windows Server® 2008 64-bit support
  • Microsoft® SQL Server® 2008 64-bit support

BlackBerry® Pushcast™ Plug-in for Microsoft® PowerPoint®

  • Preview option in the BlackBerry Pushcast Plug-in for Microsoft PowerPoint can be used to see how the content will look on various BlackBerry smartphone models before publishing the content
  • Video content can be published in H.264 AAC format

BlackBerry® Pushcast™ Software installation process

  • A new, simplified installation process
  • Three-tier installation support, which allows the Blackberry Pushcast Software installation to be split across three servers: a web server, services server, and database server
  • Windows Server 2008 64-bit support
  • Microsoft SQL Server 2008 64-bit support
  • Microsoft® IIS on Windows Server 2008 runs in full integration mode instead of classic mode
  • User input is validated to make sure that the information entered is correctly

BlackBerry App World™ storefront

  • BlackBerry Pushcast Player can be downloaded from BlackBerry App World
  • BlackBerry App World will notify users when updates to the BlackBerry Pushcast Player are available
  • A notification is pushed to the BlackBerry smartphone when new content becomes available
  • A license key is required for authorization to validate whether the application has been authorized for usage on the BlackBerry smartphone
  • RSA® key exchange has been replaced by a shared HMAC key during account activation

Audio and video enhancements

  • High quality video and audio content on BlackBerry smartphones that support the H.264 AAC format

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1 comment on this postSubmit your comment!
  1. I can see some potential in ths

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