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RIM Welcomes JayCut to The RIM Family

Thought RIM was done adding companies to their list of acquisitions? Well looks like they are not done acquiring talent. Today they announced on their BlackBerry blog that the team from JayCut just has just joined RIM.

I never heard of them before but RIM had this to say on their blog:

“Today we are pleased to announce that JayCut has joined Research In Motion (RIM). We’re excited that the JayCut team is bringing their expertise in video editing and cloud-based services to the BlackBerry platform.

JayCut is based out of Sweden and operates a premier online video editor that they have licensed to a variety of companies and websites.

The BlackBerry PlayBook offers users premium multimedia features, including dual HD cameras for video capture and video conferencing, HDMI output and high resolution video playback. By working with JayCut to add video editing capabilities to the BlackBerry platform we can further enrich our customers’ multimedia experience with BlackBerry.

Looks like RIM is finally going to offer competitive media capability to the BlackBerry platform.

We welcome this move from RIM and JayCut.

Source: BlackBerry Blog

10 total comments on this postSubmit your comment!
  1. This was my post on CB. BR has more intelligent people so here it is:

    I think this is good, but what all these acquisitions really illustrate is how small RIM actually is, and how much they have been focused on email phones.

    We all want RIM to compete or beat Apple and Google today but these are massive companies and Apple is a computer company that made a phone and tablet. Think of the in-house talent they had in terms of video editing etc because of their experience with Mac computers.

    Where does Apple fall down? Poor phone (antenna gate), poor email, poor variety of phones. Really they are learning just like RIM.

    I should also add that Apple perfected it’s marketing machine on the Macs and ipod itunes. RIM knew nothing about marketing (and seems that hasn’t changed) in short the turn around for RIM is a lot bigger than just a new OS, it’s a whole transformation of the company.

    • Awesome view point, I never really though of it that way.

      • Thanks, when we think of it this way I think we can be a bit more patient about what is going on at RIM, although I’m sometimes just as impatient as the next person :)

        • Kiddo. 100% agree. I don’t think people appreciate how HUGE a transformation this is internally at RIM.

          -Switching to QNX alone is huge
          -Downsizing to be more efficient is huge
          -Re-organizing your teams is huge
          -Letting three senior marketting/product management people go huge
          -Acquiring all these new companies and integrating them into your existing strucutre = huge

          RIM is clearly reloading their weapons for next year for the QNX phone launches.

  2. Great post Kiddo! It’s so true and people lose sight of that. Perhaps it’s flattering that people think Rim is so huge when they’re really not.

    You and BB really pegged it. I also want to point out that they’re a Canadian company and Canada geographical-wise is 1 and 1/2 times larger the the US and we have a total national population base of all of the state of California so for them to be recognized internationally is pretty phenomenal. I still think what they’re doing now and moving towards is visionary… just wait and see…

  3. I don’t think no one could have said it better kiddo i fully agree RIM knew nothing about marketing and when they have that it will give them an edge in the competition and it takes alot of time with the restructing and all the acquisitions.

  4. i know that after all these company feature is embedded in the QNX platform we will have a damn good operating system running on our smartphones.

  5. I really think RIM should go outside the company for marketing. At least for now they need to get into the marketing game fast and that is what advertising agencies are for. RIM hire Don Drapper!! 😉

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