I have to give RIM credit for creating some interesting BBM Hero promotion videos recently. The latest one takes us to Malaysia where Sherman Patrick aka DJ Fracture makes for the most interesting use of over 1000+ contacts in BBM. Sherman is a property broker by day and a Club DJ by night but he has created a list of over 1000 contacts in BBM to keep them up to date on his gigs. He even runs promotions where members have to flash their BlackBerrys at the door to get in or get perks. Creative right?
DJ Fracture’s BlackBerry Clubbers Malaysia also has a Facebook page which is pretty active. I also found this really slick background for my Torch on their page: