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RIM’s Latest BBM Hero Video Takes Us to Korea…

BBM Hero Korea

I always hear about Korea from my wife but I have never been there. My favorite part of travelling is simply seeing how people do things differently in each country and locale. That is why I found the latest BBM Hero video about Hong Suk Shim from Adidas in Korea enlightening. The most interesting part was that I did not understand a single word he said. According to the captions he said words like BBM, BlackBerry, Facebook, and Twitter and I always thought they would sound at least similar in different languages. Also I am kind of digging the “WhiteBerry” name though it makes me wonder how RIM could dare to break their own branding and trademark rules in the video. 🙂

If you have some time check out the short 3 minute video below. I am not sure how much is lost in translation but let us know if you understand what he is saying.

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