I always hear about Korea from my wife but I have never been there. My favorite part of travelling is simply seeing how people do things differently in each country and locale. That is why I found the latest BBM Hero video about Hong Suk Shim from Adidas in Korea enlightening. The most interesting part was that I did not understand a single word he said. According to the captions he said words like BBM, BlackBerry, Facebook, and Twitter and I always thought they would sound at least similar in different languages. Also I am kind of digging the “WhiteBerry” name though it makes me wonder how RIM could dare to break their own branding and trademark rules in the video.
If you have some time check out the short 3 minute video below. I am not sure how much is lost in translation but let us know if you understand what he is saying.