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RIM Responds to Rumor of Poor PlayBook Sales – Says its “Inconsistent”


I decided not to post the surprisingly vague rumor by BGR this morning about “BlackBerry PlayBook sales miss targets by over 90% at major retailer, ‘much higher’ return rate than XOOM.” It seemed to be either a clever ploy to get RIM to respond with the actual sales figures or simply an unsubstantiated rumor from a “trusted source from a major big box retailer.” The brilliance of it was that it put RIM in a pickle.

RIM either had to respond to the rumor or let it stand. If they let it stand then it would be assumed that the rumor is correct or nearly so. If they responded with actual sales figures then they would be “commenting on rumors” which they always say they don’t do. 🙂 With those choices in front of them it seems like they took a little bit of each. They responded to the rumor without sales figures.

Here is what they had to say to the BGR about their rumor:

The source of the reported comment is anonymous and unknown to RIM, but the comment is certainly inconsistent with the positive feedback we have received from our main retail partners. As previously indicated, RIM will provide a business update on BlackBerry PlayBook results on June 16.

For reference, here is a public statement recently offered by Best Buy:

“Best Buy has had great success selling BlackBerry smartphones in North America, so our sales expectations for the BlackBerry PlayBook were very high. To date, we have far exceeded those expectations and we’re finding that customers are even more interested in purchasing once they’ve tested the PlayBook in the store.”

Anybody else waiting for June 16th to hear more? What do you think? Could it simply be that this “big box retailer” is not one of RIM’s “Main partners”?

10 total comments on this postSubmit your comment!
  1. BGR lost all credability long ago, these pathetic headline tactics are no surprise.

  2. I think that BGR is in the habit of publishing anything that it hears from anyone, and mqkes no efforts to verify it. (and never revisits its rumors when theyre proven false) I am surprised that RIM replied to this one, when they ignore all the other crap that floats to the top at that site. (And not just about RIM – bgr has become very indiscriminate about its sources and targets both). The mobile industry as a whole has been ignoring bgr’s shrillings for a while now – why give them the whiff of legitimacy by replying?

    • agreed marc. bgr may he getting hits but they have lost all credibility. they pay well so they get good info but their opinions are bullshit

  3. Maybe their getting tired of all the PlayBook is doomed talk from the peanut gallery.

  4. RIM has never released sales figures unless it was quarter end report. Why would they start now because of a lame blog?

  5. i have playbook and ipad…. and so far… i am using and loving my playbook better than my ipad…. the only drawback for playbook is the lack of apps

  6. i think this one post by bgr will do more damage than any other if they are proven wrong.

    bgr has turned into a joke. i only check the site because they still break news on leaked/beta electronics.

    they only still get that info because they pay the most to get the info. we are all to blame. we complain about bgr but we still give them hits

  7. I’ve stopped looking at BGR. I suspect the real reason RIM responded was some legit media were probably picking it up. RIM is getting lots of bad press and I am actually glad that they shoot back. If you produce bullshit you should be called on it.

  8. I think that it will only be a matter of time before BGR puts a noose around their own neck, that is too small to get out which RIM will take advantage of.

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