The RIM blogs did a great job of videotaping some explanations of new BlackBerry announcements by RIM execs while at BlackBerry World. Jerry pointed out to me that we skipped over a very important one where RIM’s Alec Taylor, VP of Platform Product Marketing, talks about the BlackBerry Balance.
In case you don’t know BlackBerry Balance is RIM’s attempt at giving your BlackBerry a split personality where it can perform both work and personal functions on the same device. It is interesting to hear RIM talk about it because they seem to be trying to address a need caused by consumers bringing their BlackBerrys to work. Companies are struggling to secure these devices especially with the demand for apps like Twitter, Facebook, and other social networks.
Check it out and let us know what you think. You can learn more about BlackBerry Balance at this link.