You heard that right. If you planned made it to the first BlackBerry World conference you will receive a free 16GB BlackBerry PlayBook. RIM mentioned at the keynote that they blew past the 6,000 attendee mark so that means they are giving away more than 6,000 PlayBooks! Even Expo Only attendees are getting them! Mike Lazaridis announced it as a way to celebrate the first BlackBerry World and the 10th anniversary of what used to be WES.
Its a pretty smart move for RIM putting a BlackBerry PlayBook in the hands of every attendee at the conference who will be heading back to their office with one it tow. That means BES admins will be putting them on their network and if a company allows you to install apps you can put on BlackBerry bridge and get going out of the box. Pretty sweet deal! Just think about it. 6,000+ BlackBerry PlayBooks at 16GB with a value of $499 that translates into well over 3 million dollars. Great place for RIM to put their marketing budget!
Just look at all those PlayBooks! What amazes me is RIM managed to load them up with OS 1.0.3 for everybody (at least the devices I have seen).