Just like they do for every BlackBerry conference RIM has released a mobile guide for BlackBerry World 2011. They tapped unknown developer, The Active Network, to develop the app for them following RIM’s tradition to choose a new developer for each conference app. While the BlackBerry World Conference Mobile Guide app is free and looks nice it has one critical flaw. It is riddled with bugs… Also who’s idea was it to implement a “mouse” based navigation control on a BlackBerry app? On a side note a BlackBerry PlayBook version of the app will be coming out by the start of the conference.
According to RIM the app features:
- Easy way for attendees to look up the full breakout session catalog, keynote speakers, community speakers, read up on conference sponsors plus create their own schedule before getting to the event
- Includes Event Messages and social channels for BlackBerry World
- Onsite tool to fill out surveys, review conference maps, connect with other people attending the conference and find nearby attractions and restaurants in Orlando FL
- Automatic updates to attendees of schedule changes, and synchronize with their conference calendar in the My Scheduler tool on their desktop
Hopefully they get the bugs ironed out before launch but it makes me wonder how RIM testing house let this one fly through. Hopefully RIM is cracking some heads to fix the app before the event.
You can download the BlackBerry World Mobile Guide in App World at this link