Now that the BlackBerry PlayBook is coming out in multiple retail channels RIM has a much larger pool of retail reps. One of our tipsters let us know that they are trying to encourage interest in the BlackBerry Platform by offering up a $500 AMEX gift card to the retail rep who comes up with the best BlackBerry theme idea. That theme would then be developed by BlackBerry and offered to retail reps exclusively for 3 months after which it will be released to all in App World.
Kind of cool to finally start getting themes from RIM again no matter what their source. If you happen to be a convincible retail rep I recommend trying out the challenge by submitting your theme concept at this link below:
Let us know what you suggest if its good!