RIM is really going all out with what I think is their first Twitter contest. They have posted on their Twitter account about a PlayBook Haiku contest that starts tomorrow with two periods with two chances to win one of 20 BlackBerry PlayBooks (10 for each set of dates). The contest is open to the US and Canada. The contest looks like it will be fun especially since the BerryReview team has come up with 20+ entries in the last hour!
The only trick is that RIM seems to be packing on the rules with this contest as you can see from the terms and conditions page. I am not sure why there is a form on that page since it clearly says you enter via Twitter but I guess you also need to agree to their terms and conditions? Here are some of the rules boiled down:
- There will be one contest invite from April 11th-15th and another from April 25t-29th
- RIM will be giving away 10 BlackBerry PlayBooks during each period (20 total)
- You need to write a fun BlackBerry related Haiku and send a tweet to the @Blackberry account with “#PlayBookHaiku” in your message
- The haiku should have three lines of original poem text with the standard 5-7-5 syllable breakdown with each line separated with a space, period, comma, or slash
- Contest entries are limited to 10 per person per contest period. If you try to break that by using multiple twitter accounts and such you will be disqualified.
And you thought the rules ended there? Check this out. Your Haiku:
- must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
- must not contain brand names or trademarks other than those owned by Sponsor;
- must not contain material that is hateful, tortuous, defamatory, slanderous or libelous;
- must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
- must not contain sexually explicit material or material that is obscene, indecent or inappropriate, as determined by Sponsor, or that is unlawful, in violation of or contrary to the laws or regulations in any state, province or territory where the haiku is created; and
- must not contain any unauthorized third party owned material, including, but not limited to, trademarks, logos, and the like.
My favorite part would be if RIM legal realizes that this contest is asking customers to violate their own trademark usage rules. That is because according to RIM’s draconian Trademark Usage Rules you have to do ridiculous things like always having to say BlackBerry® smartphones instead of BlackBerrys.
So what are you waiting for? Get cracking on your 10 haiku’s if you want to win one of these free PlayBooks BlackBerry® PlayBook®® Tablets®®®! 🙂