At the end of last month we asked the question “Where is the BlackBerry PlayBook Advertisement Blitz?” I was genuinely wondering when RIM was going to start advertising their ground breaking BlackBerry PlayBook. Now we are sitting with 13 days until the BlackBerry PlayBook launches in the US and Canada and we have yet to see a SINGLE commercial or advertisement beyond their website. I am truly hoping that RIM is not taking a “if we build it they will come” approach to launching the BlackBerry PlayBook. This launch needs to be huge and “in your face” to make sure potential customers know what a BlackBerry PlayBook is let alone what makes it better. Better yet it should be convincing them to line up around the block to buy or preorder one!
With 13 days left to the BlackBerry PlayBook I am really starting to get a bit worried here. I realize RIM is still developing the OS down to the launch date but seriously why not advertise it? Do they have some mind blowing surprise in store? Are they just being shy? Is this some sort of advertising strategy to not let the world know about their secret launch? With all the announcements RIM has made recently they should have no trouble coming up with advertising copy. So what gives RIM? Feel free to speculate in the comments!