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Polar Mobile Signs Deal with RIM for Over 100 PlayBook Apps

Screen shot 2011-03-31 at 12.40.58 AM

In case you don’t know Polar Mobile they are a solid mobile development shop that creates some of the popular content apps you probably already use. Polar Mobile let us know they have inked a deal to bring at least 100 apps to the BlackBerry PlayBook. These apps are probably going to be for the same clients that Polar Mobile is currently working with from their catalog of 200+ BlackBerry apps.

I am not sure what RIM had to do with the deal but I have heard of them doing similar things in the past. I know RIM has played a role in getting many apps to the BlackBerry Platform by contracting with the developing house directly. Its a pretty solid move for RIM and I hear they are looking to create similar deals. Just to give you an idea of the apps this deal will bring to the PlayBook some of Polar Moblie’s apps include: TheStreet, Bloomberg, The Hockey News, TIME. CNN Money, and many more.

Here are the full details from Polar Mobile:

Polar Mobile to support RIM’s PlayBook tablets and launch 100 PlayBook Apps
March 31, 2011 (Toronto, ON) – Polar Mobile (www.polarmobile.com) announced plans today to support Research In Motion’s PlayBook tablet devices and estimates launching at least 100 Apps for the device in 2011.
Polar Mobile’s SMART Platform powers over 500 mobile Apps across every smartphone for over 200 Publishers in 10 countries. The 180+ Super Apps powered by Polar Mobile on BlackBerry smartphones today have been used by over 4,000,000 people in 100 countries. The likes of Time Inc, Conde Nast, Bloomberg, CBS Sports, Shanghai Daily and Transcontinental Media are some of Polar Mobile’s customers.
“Tablets represent a massive opportunity for our customers to increase reach, drive engagement and create a new revenue stream”, says Kunal Gupta, Chief Executive Officer, Polar Mobile. “We are excited to extend our Platform to the PlayBook and believe it will be a key content consumption device that Publishers need to be on”.
IDC forecasts worldwide shipments of tablets to reach 70.8 million units by next year. RIM has announced the launch of the PlayBook tablet for April 19th.
“Polar Mobile is a leader in helping Publishers launch high-quality mobile Apps easily and quickly, while enabling a compelling user experience”, says Tyler Lessard, Vice President, Global Alliances, Research In Motion. “The PlayBook is an important device that partners like Polar Mobile are investing heavily on, given the opportunity to grow distribution and revenue”.
Polar Mobile’s SMART™ Platform provides Publishers with an affordable solution that is fast and easy to get to-market across every major device. The Platform is a fully hosted and managed solution, incorporating a variety of mobile ad servers, mobile reporting, end-user support and other key platform services. To learn more about launching Apps with Polar Mobile, visit www.polarmobile.com.
4 total comments on this postSubmit your comment!
  1. I think this is good. It’s always great to open your platform up to many developers of course, but it is also good to target the developers of useful “high content” apps/programs.

    Honestly, although the media reports it otherwise, I think it’s better not to have several hundred thousand apps in an app store. I don’t want to waste time trying to find apps. Top 10 or 25 lists are good but more work needs to be done in terms of having a device like the Playbook scan the apps I have and then suggesting new apps for me to get.

  2. That’s … interesting, but I don’t think I get the point. Why wouldn’t I just use the web pages of those sites?

    I’ve not used the aforementioned apps on other platforms, so I don’t know what value they add over the equivalent desktop web sites.

    • I don’t know either Marc, but they claim 180+ are “Super Apps” and we know RIM has been pushing this “Super Apps” concept pretty hard. I guess they see it as a differentiator, since only BlackBerry has “Super Apps” eh….

  3. Hopefully the apps bring a little more to the table than just going to the web sites. If they can organize things for easier access, it might be worth it to some people. Then again, considering the popularity of paid flashlight apps, people would probably buy them even if they offered no benefit over browsing the web to the sites. Some people just don’t know any better.

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