RIM is hitting off their second (as far as I know) #AskBBDev session today on Twitter for developers. They will have Alex Kinsella, RIM’s App World Project Manager, on hand to answer any of your questions about becoming a vendor or the App World submission process. Feel free to give him a hard time about the still overly complex (yet improved) App World submission process so he can pass the heat back to his team to get cracking.
If you want to throw him a curve ball for me ask him how we can allow developers to SHOW change logs in the product description. App World already provides developers the ability to put a changelog for each release but that is only shown when you receive an update notification on your BlackBerry. If you just browse to the page or somebody sends you a link you are on your own. Personally I think they should model the features after the way WordPress.org does it for plugins. Each one has a tab for description, FAQ, other notes, changelog, and download stats.
Another good question is if App World will ever show users the number of times an app has been downloaded over time or in the last week. We know RIM has the data since that is how they power their Top Free section so why not share the wealth!