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Staples Already Setting Up BlackBerry PlayBook Stands in Stores?

Staples BlackBerry PlayBook Stand

Staples seems to be stealing quite a bit of Best Buys glory with the BlackBerry PlayBook launch. RIM actually put out a press release about Best Buy accepting preorders as a “Preferred Retailer for the BlackBerry PlayBook” and then Staples went out and offered preorders sans press release. At first I heard it might be a mistake on Staples part but then…

I was just sent the above picture by a good friend. He took it at a NYC Staples location that is already setting up for the BlackBerry PlayBook launch. They have put up this booth and for what its worth one of the employees in the store said it was coming next week… Employees are notoriously clueless but why are they setting up booths over 3 weeks in advance? Ill let you speculate in the comments…

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  1. Ha, looks like staples is more eager than RIM to release it lol. Got to give them props for trying.

    • Yeah, I think Staples is realizing that they need to offer more technology if they want to remain relevant. They also have the Kindle available in store and have been promoting it and it also seems like they’ve stepped up the advertising for their in store tech support.

      Its a smart move, they’re a leader in office supplies so why not try to capture additional sales from people buying office supplies, see the in store displays. That said, how reliable are office supplies sales. A lot of sales have moved online probably already so offering technology might be providing extra margin for the stores.

  2. Wowza! Are they going to hit Q1 in New York????

    I already ordered mine, but if it hits stores before April 19th I might just cancel and go out and purchase one. Scratch that, I will cancel, and go out and purchase one!

    In any even good for Staples!

  3. There’s still hope for the March 27 release date… (for US only?)

  4. Haha. I didn’t see Staples as the rebellious type. A sneaky early release would be awesome.

  5. If Staples is smart, they will offer the PlayBook bundled with accessories at reduced prices, to compete with the other stores.

  6. I saw the sign..I opened up my eyes I saw the….wait….I was dancing when I looked at the sign. Well before I started typing. 🙂

  7. I was planning a trip to Staples today anyway so will look over my local store.

  8. I pre-ordered mine from Staples on the first day they offered it. On my email confirmation from Staples it says “Expected Delivery: 04/11/2011 by Staples Courier”.

    Early release….???

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