It was just last week when I pointed out that RIM is running out of model numbers in their current numbering scheme. Then @Cathystaylor pointed out that RIM is looking for a “Name & Numbering Manager” or a “Naming Architecture Manager.” This persons responsibility will be to “Help generate and facilitate the naming of new BlackBerry product and services.” Talk about a cool job! Whomever they choose probably needs to come up with 5-15 names a year max and he is golden.
Check out the responsibilities for the job:
- Help generate and facilitate the naming of new BlackBerry product and services
- Develop processes that streamline requests and the collection of information
- Help educate internal stakeholders on naming best practices to advocate cross team naming collaboration
- Successful candidate has the ability to develop strong collaborative relationships with key stakeholders and teams such as Creative Excellence, Legal, Brand Strategy, Competitive Intelligence, Consumer Insights and Product Management in the determination of names
- Successful candidate will initially work within an established process but, will also be able to identify ways to make the naming process more pragmatic and streamlined – including the introduction of new processes and routines
Always thinking how you could have come up with a better name that RIM for a device or service? Think even a monkey can come up with sequential model numbers? Check out the job listing today and apply to prove yourself right!
I would apply but I am not sure I could survive the weather in Waterloo. If I could my first order of business would be naming all prototypes after characters from Greek mythology. Codename Zeus or Thor would be sweet!

BarracudaBob ( View Profile) Master - Posts: 1018
Posted: March 18, 2011 at 12:17 PM EST
I guess RIM has realized, much like many of us, that they need to revamp the numbering of the QNX based phones. Going to 5 digits just isn’t going to cut it. I’m a little surprised at the title though. I would have thought they’d refer to it as something more like Brand Architecture Manager. I can’t imaging telling someone you are the “Naming and Numbering Manager”. It just sounds a little silly.
Eric ( View Profile) Enthusiast - Posts: 254
Posted: March 18, 2011 at 12:19 PM EST
How is this even a job?
Terrence T ( View Profile) Guru - Posts: 1777
Posted: March 18, 2011 at 12:21 PM EST
I was about to ask too!
Maybe they will follow Nvidia… after 9xxx came 2xx
Ronen Halevy ( View Profile) Senior admin - Posts: 5449
Posted: March 18, 2011 at 12:23 PM EST from my BlackBerry 9800 | OS 6.0+
I dunno but I want the job!
mkconnors2008 ( View Profile) Enthusiast - Posts: 573
Posted: March 18, 2011 at 12:23 PM EST
I want this job!
chestr ( View Profile) Enthusiast - Posts: 302
Posted: March 18, 2011 at 12:26 PM EST from my BlackBerry 9800 | OS 6.0+
You can’t tell me u would pass up a great job at RIM over over the difference in weather between Waterloo and NYC. There isn’t that much of a difference between the 2.
Ronen Halevy ( View Profile) Senior admin - Posts: 5449
Posted: March 18, 2011 at 2:19 PM EST from my BlackBerry 9800 | OS 6.0+
Yeah but nyc is at least nyc. I’m from san diego and even nyc seems like the dark side of the moon.
bahandi ( View Profile) Beginner - Posts: 103
Posted: March 18, 2011 at 8:18 PM EST from my BlackBerry 9800 | OS 6.0+
The Mulan song just popped into my head with the line “mysterious as the dark side of the moon” taking point.
Fubaz ( View Profile) Master - Posts: 770
Posted: March 18, 2011 at 1:01 PM EST
Waterloo is part of the snow belt, but it also has Kitchener near by, a great little city with a heavy german influence.
Victor T ( View Profile) Newcomer - Posts: 8
Posted: March 19, 2011 at 8:34 AM EST
Isn’t it easier to have contest for naming or numbering? I think it is more fun and involves all the users. The most voted or liked is the winner.
Or just do like Nokia did, after 4 digit numbering system now using 2 digit numbers with leading alphabeth, 8210 -> N80, 9500 -> E7, etc
c0rinne ( View Profile) Enthusiast - Posts: 376
Posted: March 19, 2011 at 10:03 AM EST
That’s kind of a random job title.
Initforthemoney ( View Profile) Newcomer - Posts: 13
Posted: March 19, 2011 at 5:53 PM EST
I am wholly unqualified for this job.
DavidB ( View Profile) Guru - Posts: 1754
Posted: March 19, 2011 at 6:44 PM EST from my BlackBerry 9530
Just when RIM had something close to logical going with the numbering scheme in the 8xxx series, along came the 9xxx series and it all went meaningless again. I see no hope for RIM ever achieving a consistent model numbering scheme, they let the carriers have too much say.
bba ( View Profile) Newcomer - Posts: 3
Posted: March 20, 2011 at 9:53 PM EST
this would be the best job ever!
Joe257 ( View Profile) Enthusiast - Posts: 397
Posted: March 21, 2011 at 10:14 PM EST
This is most hilarious! I’m with Eric and several other posters. I always thought it was easy to name devices. Who cares about numbering? Look at the mess of numbering between Curves and Bolds?
I say, call the next Bold, the Bold Touch 2011. Next year’s Bold Touch will be the Bold Touch… ahhh, let me think… (wait, I have to pull out my calculator), oh yeah, 2012!!
Okay, RIM, I demand $90k for this monotonous & rather boring job! Yes, you’ll have to pay me BIG just for taking that job. After all, my mommy will be embarrassed at my job title!