When I first heard that Keith Pardy is leaving RIM my first reaction was to
break out in tears ask “who is Keith Pardy?” Turns out he is the Chief Marketing Officer at RIM and he is leaving RIM after joining them in December of 2009 from Coca Cola. According to Reuters this could mean some trouble for RIM since their marketing strategist announces they are leaving in the month that their new BlackBerry PlayBook Tablet is set to launch.
According to some quotes Reuters picked up RIM’s brand value has gone down since Pardy joined RIM but I have to say their marketing strategy has improved tenfold. Still it could be good or bad news that Pardy is leaving. Only time will tell but until then…
Sorry couldn’t resist